FALSEHAVEN© / FLSHVN© | FⱰLSˈHEɪV(Ə)N.

FALSE |FƆːLS, FⱰLS|ADJECTIVE: NOT ACCORDING WITH TRUTH OR FACT; INCORRECT: HE WAS FEEDING FALSE INFORMATION TO HIS CUSTOMERS | THE ALLEGATIONS WERE FALSE.

HAVEN |ˈHEɪV(Ə)N| NOUN: A PLACE OF SAFETY OR REFUGE: A HAVEN FOR WILDLIFE.• AN INLET PROVIDING SHELTER FOR SHIPS OR BOATS; A HARBOUR OR SMALL PORT.

EVERY INDIVIDUAL HAS THEIR OWN INTERPRETATION OF THE MEANING BEHIND THE NAME. THE TWO WORDS COMBINED WITH ONE ANOTHER CREATES A STRONG CONTRAST, WHEREVER THERE IS LIGHT A SHADOW IS CAST, IN THE END THE DEEPER MEANING LIES WITHIN THE CONSUMERS IMAGINATION. IT REPRESENTS EVERYTHING YOU WANT IT TO, YOUR INTERRESTS, YOUR INSPIRATION, YOUR IDENTITY. THE CONCEPT BEHIND FALSEHAVEN© IS TO ESTABLISH AN EXCLUSIVE CUT & SEW BRAND USING ONLY FINE AND EXPERIMENTAL MATERIALS, THE HIGHER END STATE OF MIND LEAVES THE FOCUS SET UPON DETAILS, CUTS, FABRICS AND PRINTS. QUALITY OVER QUANTITY.